Mark Elenowitz Suggests Tips for Entrepreneurs to Get Back on Track during the COVID-19

Markelenowitz
3 min readFeb 25, 2021

The global crisis of COVID-19 has disrupted businesses and impacted every person on the planet. Entrepreneurs are seeking new ways to sustain their businesses and make profits. Small businesses have faced the brunt and are now trying to overcome the negatives. In light of this, below are a few tips that will help entrepreneurs to make profits.

Value the Values

An entrepreneur should lead his team with focus. To become a core part of your market space, you will need to focus on the company’s core values, even in times of the global crisis. Do not go for shortcuts as they will only lead you to temporary benefits. Mark Elenowitz pushes business owners to incorporate values, such as perseverance, dignity, and courage, in the process. Such values will guide the teams as well as yourself to respond positively and in a better way. If your company is working remotely, add kindness and care to your system, including your employees, to maintain the system in the best possible way.

Help your team, collaborators, suppliers, and other stakeholders and provide them with extra support during such times. An entrepreneur with good intentions automatically receives respect from their stakeholders. Maintain your decorum in such a way that you will quickly receive a loyal set of employees, customers, and partners for your business.

Aim at Building a Strong Reputation

Some people are returning to their everyday lives, while some are getting adjusted to the new normal. Although the COVID-19 outbreak affected our communities and businesses significantly, now is the right time to consider safety as a top priority. Remember that one can build a business’s reputation in the hard times, not the easy-going period.

Donning the Hat of Hope

As a business owner, you should support your employees and customers. People ideally respect the comforter and look up to the chief to receive hope. Try to stay clear-headed in the business. Entrepreneurs possess the responsibility to manage the psyche of people around their business. Lead your organization to the ultimate potential without focusing on the negatives in the market.

A Surge in Communication

Employees drive your profits. Therefore, increase your communication with the team. Opt for check-ins and conferences. If you are free and often interactive with your employees, you could have a one on one conversation to see if your employees have any problems. If your company has co-founders, support them to deduce strategies that are ideal in the situation. Assist one another in whatever they need, large or small. If you think your team needs relief or time off, go ahead and give them a break to get back on their feet. Remember that an unsatisfied or less motivated employee will only invite trouble, therefore, give them adequate breaks and keep on motivating them to achieve great heights. Leverage technology to bring your team together and streamline the communication, overcoming any gaps in communication. By doing this, you will also serve the needs of the community.

During a crisis, fear is a rational emotion. However, tackling and incorporating the nature of resilience is essential. Incorporate the above pointers in your daily business, and you will quickly start seeing positives in even worst situations.

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